Successful first week for Fillfull, the new zero-waste, plastic-free shop in Ottery

PUBLISHED: 12:00 27 August 2018

Alice Bardwell and Dan Prince are the owners of  Ottery's first zero waste shop called Fillfull. Ref sho 33 18TI 0071. Picture: Terry Ife

Alice Bardwell and Dan Prince are the owners of Ottery's first zero waste shop called Fillfull. Ref sho 33 18TI 0071. Picture: Terry Ife


Customers can bring their own containers to new plastic-free shop, which also sells gluten and dairy free food

Shoppers in Ottery St Mary have given a warm welcome to the town’s first zero-waste, plastic-free shop, which also sells gluten and dairy-free food, natural cosmetics and environment-friendly cleaning products.

Fillfull opened in Mill Street on Thursday, August 16. Customers can bring their own containers for dry foods such as flour, beans pasta and rice, and bottles to refill with liquid products. Tea, coffee, oils and spices are on sale, and there is a selction of pies, pasties, Scotch eggs and delicious cakes – all gluten and dairy free.

“It’s gone very well, better than we expected,” said Dan. “We’re selling lots of everything, really. People are very happy about it. Especially people with food allergies – they say, ‘can I really eat all these things?’”

Alice and Dan, who both come from a sales background, have been avoiding disposable plastic for 10 years, and switched to gluten and dairy free foods four years ago, after their daughter was born with intolerances to both. Rather than cooking separate meals for her, the whole family changed their diet. This made Alice and Dan aware of how difficult it was to find all the products they needed under one roof, while remaining plastic-free.

They came up with the idea for a zero-plastic shop that would be a one-stop shop for food staples, household products, cosmetics and freshly-made pies and cakes suitable for people on dairy or gluten-free diets.

The couple restored the former Post Office building themselves, and launched a crowdfunding campaign to raise £3,500 to fit out the shop. It attracted immediate support from local residents, raising £4,028 in just 37 days. A total of 115 people pledged money, with many posting comments about how much they were looking forward to shopping at Fillfull when it opened.

Fillfull source their products from local food producers and artisan creators. There is also a small meeting area in the shop called The Hub, which people can use to connect or for holding workshops. “We won’t charge people for using it,” said Dan. “The whole point is that we’re offering a service to the community.”

Comments have been disabled on this article.

Other News Stories


Beautiful flowers, displays and spots which have been manicured to perfection helped to secure Beer a gold award at the South West in Bloom awards.

Read more

Volunteers provide a weekly round-up of local news stories in audio format, for people with visual impairments

Read more

Two men were left injured after a car was rammed, ‘possibly in a retaliation’ after an altercation between two groups in Whimple.

Read more

Sidmouth is expected to come to a standstill as part of a people’s march to mark 100 years since the end of World War One.

Read more

Fresh plans to build a multi-million pound business park at Sidford have been refused on account of the number of lorries to would bring.

Read more

Two more independent shops will close their doors, disappearing from the town’s high street for good.

Read more
Yesterday, 11:00

Sidmouth Repair Cafe upcycles two broken benches to make a strong new seat

Read more
Sunday, October 14, 2018

Clever acting brings to life a motley crew of comedy gangsters

Read more
Sunday, October 14, 2018

An eight-year-old bookworm has joined a growing list of youngsters to complete a literary challenge to read 100 books.

Read more
Sunday, October 14, 2018

Ed Dolphin, treasurer of Sidmouth Arboretum and newly appointed Sid Valley Tree Warden takes a look at the autumn colours.

Read more

Local Weather

Sunshine and Showers

Sunshine and Showers

max temp: 17°C

min temp: 12°C

Most Read News

Useful Links

Family notices
Advertise in the paper
Submit a Story
Submit a Story
Buy Photos
Google Plus Page
Reader Travel

Family Notices 24

Read Online

Read the Sidmouth Herald e-edition E-edition

Newsletter Sign Up

Sidmouth Herald twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Show Job Lists

Find planning applications