Don't miss a story sign up to Sidmouth Herald's FREE daily newsletter CLICK HERE

Old dog teaches blogger Jo new tricks!

PUBLISHED: 18:30 05 April 2014

shs Jo Earlam

shs Jo Earlam

A 12-year-old dog has become the first four-legged fundraiser for a dementia research charity after her cheeky habit of pinching cakes was rewarded by a supermarket chain.

Tipton St John marathon runner, blogger and one-time Herald reporter Jo Earlam sent a “yelp for help” – as if written by her ageing Labrador-collie cross, Bella – to Sainsbury’s after the canine raided her cupboards twice in a week.

The blog was picked up online by the retailer within minutes and shared worldwide – subsequently netting the pair a voucher to replace the treats.

Jo passed the proceeds to her nominated charity, BRACE, which was delighted to welcome a new canine supporter.

Jo said: “I’ve been writing a weekly blog since last June to help publicise my 50-marathon fundraising challenge [to run 50 marathons for BRACE].

“I’m always looking for different things to say, and thought it would amusing to post one as if from Bella about her cake-eating episode.

“It’s ironic that Bella’s blog was an immediate hit. I’ve been a journalist and a writer for 30 years and yet my old dog ended up teaching me new tricks. I thought the response from Sainsbury’s was terrific and showed really good customer service.

“It’s also led to further sponsorship for a fundraising event in the village next weekend.”

The Ottery store has donated a £10 voucher as a prize at a Best of British Music Night being organised by Jo to raise money for BRACE and the Tipton playing field and village hall.

The disco event takes place at the hall from 7.30pm until 11.30pm next Saturday (April 12). Tickets are £4 on the door.

Jo has now completed 37 of her 50 marathon challenge – her most recent run being the Rome Marathon, which she finished in 4 hours and 30 minutes.

She has set herself the target to run 50 marathons by her 50th birthday in May 2015 and is hoping to raise £4,000 for BRACE after her father, Bernard, was diagnosed with vascular dementia.

Other News Stories

16:30

Proposals to build a shop and log cabin at a Sidbury alpaca farm have been submitted to East Devon District Council (EDDC).

Read more

The Branscombe Players return to panto land after a three-year break ahead of this year’s show Jack and the Beanstalk.

Read more

An initiative to bring ‘much-needed’ mental health support to young people in Ottery has achieved enough funding to begin the service.

Read more

Murder most foul is set to take place in the 1st Sid Vale Scouts’ HQ in a 1930s-themed ‘whodunit’ fundraiser.

Read more

Supporters of a legacy charity have appealed to Sidmouth’s business community to help get the fund ‘off the ground’.

Read more
Yesterday, 18:00

Don’t miss this week’s gallery of readers’ photos.

Join in at iwitness24.co.uk and send us your East Devon pictures.

Read more
Yesterday, 16:30

A centenarian from Sidmouth has become the star of a short documentary sharing her memories of growing up in the First World War.

Read more
Yesterday, 07:52

The East Devon Daytime Band has hit all the right notes to raise £100 for Devon Air Ambulance Trust.

Read more
Fri, 18:00

A project seeking to place up to 57 new blue plaques in Sidmouth is seeking support from owners of interesting buildings.

Read more
Fri, 15:09

A short film telling the story Sidmouth’s last fishing family’s ‘passion, loss and resilience’ got regional exposure on BBC One and is still available online.

Read more

Local Weather

Overcast

Overcast

max temp: 12°C

min temp: 8°C

Most Read News

Useful Links

Family notices
Advertise in the paper
Submit a Story
Submit a Story
Buy Photos
Competitions
iwitness24
Facebook
Twitter
Google Plus Page
Reader Travel

Family Notices 24

Read Online

Image
Read the Sidmouth Herald e-edition E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter

Local business directory

Devon's trusted business finder

Show Job Lists


Find planning applications