Old dog teaches blogger Jo new tricks!

18:30 05 April 2014

shs Jo Earlam

shs Jo Earlam

A 12-year-old dog has become the first four-legged fundraiser for a dementia research charity after her cheeky habit of pinching cakes was rewarded by a supermarket chain.

Tipton St John marathon runner, blogger and one-time Herald reporter Jo Earlam sent a “yelp for help” – as if written by her ageing Labrador-collie cross, Bella – to Sainsbury’s after the canine raided her cupboards twice in a week.

The blog was picked up online by the retailer within minutes and shared worldwide – subsequently netting the pair a voucher to replace the treats.

Jo passed the proceeds to her nominated charity, BRACE, which was delighted to welcome a new canine supporter.

Jo said: “I’ve been writing a weekly blog since last June to help publicise my 50-marathon fundraising challenge [to run 50 marathons for BRACE].

“I’m always looking for different things to say, and thought it would amusing to post one as if from Bella about her cake-eating episode.

“It’s ironic that Bella’s blog was an immediate hit. I’ve been a journalist and a writer for 30 years and yet my old dog ended up teaching me new tricks. I thought the response from Sainsbury’s was terrific and showed really good customer service.

“It’s also led to further sponsorship for a fundraising event in the village next weekend.”

The Ottery store has donated a £10 voucher as a prize at a Best of British Music Night being organised by Jo to raise money for BRACE and the Tipton playing field and village hall.

The disco event takes place at the hall from 7.30pm until 11.30pm next Saturday (April 12). Tickets are £4 on the door.

Jo has now completed 37 of her 50 marathon challenge – her most recent run being the Rome Marathon, which she finished in 4 hours and 30 minutes.

She has set herself the target to run 50 marathons by her 50th birthday in May 2015 and is hoping to raise £4,000 for BRACE after her father, Bernard, was diagnosed with vascular dementia.

0 comments

Other News Stories

Yesterday, 12:50
Take part in our General Election survey.

We want to know YOUR views ahead of the General Election - take part in our survey here.

Read more
Yesterday, 11:00
Patient Participation Group chairman Di Fuller with members of the Sid Vale Association

Building work is almost complete and the Sid Valley’s new £2.1million surgery is set to open in early June – but a new funding bid is under way to improve the look of its car park.

Read more
Mon, 16:30
The former SES stationery shop of Sidmouth. Ref shs 7143-42-14AW. Picture: Alex Walton

The new owner of Sidmouth’s SES building has revealed how his ambitious plans to renovate the ‘eyesore’ have been tied in red tape for six months – with no end in sight.

Read more
Mon, 12:30
WESC intern Harry Roberts and manager Sharon Green

Working at charity shop and social enterprise gives visually impaired young people hands-on work experience – and has one intern aspiring to manage a store of his own.

Read more
Mon, 11:00
Jo Earlam from Tipton St john, who is running the New York marathon next month to raise money for 10 charities, seen here after completing her first marathon in London in 2005

The finish line is in sight for a long-distance runner who is set to clock up her 50th marathon just after a milestone birthday.

Read more
Mon, 06:37
Cllr Paul Diviani and Richard Cohen at the Knowle. Picture by Alex Walton. Ref shs 8232-30-13AW

Controversial plans that will see the East Devon District Council (EDDC) sell its Knowle HQ to a developer and relocate from Sidmouth have been given the final go-ahead.

Read more
Sunday, March 29, 2015
Tommy Duffy

The community is pulling together to ensure the tragic circumstances surrounding the death of a homeless man are not repeated.

Read more
Sunday, March 29, 2015
XXXX

As a boy, he wore his grandfather’s medals with pride. Today, Colin Kingman tells the story of a man who overcame adversity to become a Victoria Cross holder.

Read more
Saturday, March 28, 2015
Aidan Corfield on the rugby themed obstacle course at the world cup warm up event at Sidmouth rugby club. Ref shs 4241-13-15TI. Picture: Terry Ife

Sidmouth Rugby Club put on a ‘spectacle of all levels’ with a family fun day.

Read more
Saturday, March 28, 2015
Free at last: One of the beavers swims away after being released in to the River Otter this week. Picture: Devon Wildlife Trust

A nine-month battle to allow England’s only wild beaver family to remain on the River Otter came to a close this week, after the animals were safely returned home.

Read more

Local Weather

Overcast

Overcast

max temp: 9°C

min temp: 8°C

Most Read News

Family notices
Advertise in the paper
Submit a Story
Submit a Story
Buy Photos
Competitions
iwitness24
Facebook
Twitter
Google Plus Page
Family Notices 24

Digital Edition

Image
Read the Sidmouth Herald e-edition today E-edition



Devon's trusted business finder