‘Sidmouth needs to appeal to younger audience’

PUBLISHED: 17:30 30 December 2017 | UPDATED: 13:43 04 January 2018

Tourists flock to Sidmouth beach. Picture: Alex Walton

Tourists flock to Sidmouth beach. Picture: Alex Walton

Archant

Sidmouth needs to find ways of reaching a broader audience or it risks being ‘left behind’.

Town councillor Ian Barlow warned the tourism and economy committee the existing printed brochure may not be effective for long, and argued representatives need to investigate new approaches.

But more than 17,000 paper guides were sent out last year and his colleagues said this reflects Sidmouth’s appeal to a ‘certain kind of person’.

Speaking at a meeting this month, Councillor Barlow said: “How many people look in a brochure now to go on holiday? Emails are the thing that’s valuable, but we aren’t doing anything with them. It’s an asset we must make more of.

“If every single other resort goes electronic and we’re the only ones with a brochure, we’re going to get left behind.”

“I love the town guide, but I’m concerned if we aren’t reaching new people – that’s what scares me. We aren’t moving forward. We try to attract older people, but our customers die – we have to attract new customers.”

He said the council could reach 100,000 people on Facebook for a fraction of the price of sending out guides.

Cllr Sheila Kerridge added: “People getting a brochure are a captive audience. We want to appeal to the young – the people that wouldn’t give Sidmouth a second look. They’re the people we have to get on board.”

Cllr Louise Cole said Sidmouth’s many festivals and groups, like the surf lifesaving club, prove that the town is changing, and suggested discussing ways of reaching new audiences with the organisers. She said the council could send out a monthly email to stay in people’s mind and keep them informed of upcoming events.

Cllr Ian McKenzie-Edwards argued that the guide remains effective. He said: “We provide a certain experience which, I dare say, appeals to a certain kind of person. The fact we still send out 17,872 guides rather proves that. There isn’t a pressing need to alter the balance of things.”

Town clerk Christopher Holland said: “I don’t think we should sit on our laurels. We’ve got to look at new ways of selling Sidmouth. We know Sidmouth has its own strengths that put it streets ahead of other resorts. We have to be proud of our town, but we can’t be complacent. We should be looking at all the different ways of attracting people.”

Comments have been disabled on this article.

Other News Stories

Yesterday, 17:45

Residents will be able to benefit from free blood pressure checks this weekend thanks to the Sid Valley Rotary Club.

Read more
Yesterday, 15:20

The shop at Sidmouth’s petrol station was raided by teenagers on the hunt for booze, it’s believed.

Read more
Yesterday, 14:45

A Romanian vagrant has admitted raiding 11 churches to finance a three month summer holiday in Devon and Dorset.

Read more
Yesterday, 13:03

An Ottery man who grew 23 cannabis plants, worth up to £19,000, in his garage to help with his bad back has been handed a community order.

Read more

Ottery residents better beware as mischievous pixies prepare to descend on the town next weekend.

Read more
Yesterday, 07:01

Beekeepers in East Devon are on high alert as the battle against the Asian hornet hots up.

Read more
Wed, 20:00

Highway bosses have submitted fresh opposition to a new proposed business park at Sidford as ‘nothing has changed since the last time’.

Read more
Wed, 17:27

For one Sidmouth woman, the historic meeting between US President Donald Trump and the North Korean leader Kim Jong-un had a particular poignancy.

Read more
Wed, 16:30

Residents across the Ottery and West Hill parishes are being encouraged to head to the polls next week to vote 
in a referendum about the area’s proposed Neighbourhood Plan.

Read more
Wed, 15:30

A successful weekend, including three sell out talks, means Sidmouth Literary Festival has now firmly set its deckchair on the front esplanade of literary events across the country.

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 19°C

min temp: 11°C

Most Read News

Useful Links

Family notices
Advertise in the paper
Submit a Story
Submit a Story
Buy Photos
Competitions
iwitness24
Facebook
Twitter
Google Plus Page
Reader Travel

Family Notices 24

Read Online

Image
Read the Sidmouth Herald e-edition E-edition

Newsletter Sign Up

Sidmouth Herald twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Local business directory

Devon's trusted business finder

Show Job Lists


Find planning applications