THIS CHRISTMAS, the South West will be the first region in the UK to witness the launch of an innovative cranberry flavoured cider.

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The new cider is part of a range of West County Ciders under the ‘Norcotts’ brand name launched earlier this year. Norcotts Cider with Cranberry is a refreshingly fruity mix of traditional apple cider, blended with real cranberry juice for a sharp and tangy burst of flavour and a festive rosy colour. The cider makes an ideal Christmas tipple and is best served chilled with any type of Christmas fare or can also be blended with Christmas spices and heated to create a delicious mulled cranberry cider.

The Norcotts Cider range is the brainchild of cider specialist, Honiton-based Chris Norcott who has been working in the commercial cider industry for several years. Earlier this year, Chris decided to invest his hard earned skill and knowledge into his own range and, in April, the Norcotts Cider range was born.

Chris told the Exmouth Journal: “As you would expect the Norcotts Cider range incorporates a traditional apple and pear cider. These have their own unique recipes and are made by local craftsmen. But additionally, I have developed three flavours which have more of a seasonal focus - elderflower, raspberry and orange and, of course, cranberry.”

“But a good fruit cider is not easy to achieve,” continues Chris, “many of the mass produced fruit ciders already out there are just too overpowering. It’s been a painstaking process trying to get the balance of the Norcotts Cider flavours just right. The recipes I have perfected for the range to my mind are spot on, offering punchy, fruity flavour without cloying sweetness.”

Norcotts Cider with Cranberry and the rest of the Norcotts Cider range is available in 500ml stylish glass bottles and can be enjoyed this Christmas at premium bars, clubs and restaurants and purchased from farmshops and selected independents across the West Country. Further information about the range is available from the Norcotts Cider facebook and twitter pages and from the website at www.norcottscider.co.uk

■ For a chance to get your hands on a case of Norcott’s cranberry cider, simply answer the following question:

■ Can you name all five of the cider flavours in the Norcotts Cider range?

■ Send your answer on a postcard with your name, address and daytime contact number to: Norcotts competition, Archant South West, Exeter Airport Business Park, Fair Oak Close, Clyst Honiton, EX5 2UL.

All competition entries must be received by 11am on Friday, November 16.

Entrants must be over 18.

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