Like it or loathe it, you got to make the most of social media

Vincent Page, of Antiques on High, celebrates one year in business. Picture: Antiques on High (Image: Archant)

For those who have reservations and fear the complexities of using social media to promote their business, it can prove to be a veritable tool.

Like it or loathe it, social media now plays a key part in our lives and has helped many people retain their sanity over the last couple of years and equally can be a very productive in terms of promoting your business big or small.

Paying to advertise on it can increase your profile for a minimal amount but you do need to pick your target audience both in terms of areas and age groups and save your settings so you can use the same demographic assuming it proves to be successful.

With security for Facebook and many more alike becoming a key part of their core structure, setting up a business page can take longer than it used to but, it is important to ensure that you can interact with it in the best way that suits your business and as with so many sites, the changes you make are often reversible should you decide against them in the future.

As with all forms of advertising, continuity is the key and daily updates on your business pages using photos of various products can have a long-standing effect drawing more and more people to your business whether it be online or a physical store.

Sidmouth has a phenomenal response rate to social media given its population of fifteen thousand or thereabouts, there are numerous social media pages for the communities with many people keen to engage, although relentless photos of someone’s dinner can prove to be a little tedious.

During the lockdowns many businesses were almost forced to go online in order to survive, but you cannot beat the good old-fashioned face to face contact of real people and with Covid-19 hopefully retreating, we can take a fresh approach to the way we do things.