So here we go, a New Year discarding last year like an old jumper, with lots of new ideas to promote and expand your business.

Well it may not feel quite like that, but he who hesitates loses, and as opportunities present themselves we must be ready to grab them with both hands very quickly or quietly walk away. Longevity in any business is a good thing and can be far more important than earning a fast buck while you can before the market dries up so it is important to think a few years down the line as to what may happen as your business expands and grows and what may present itself as a little bit unexpected.

Obviously, we cannot always anticipate things that may occur which can have an effect on your business, take Covid for example, who saw that coming back in November 2019? With everything we have been through since then, we should be a little better prepared to take on the world as it were and come out the other side fighting.

It’s all too easy to reverse into a cycle of being the victim and telling the world how much hardship you are going through when in actual fact, a different perspective on things would produce a very much more positive outcome.

You need to take the first step as it were and if things have not been good for a while that can be a difficult step to take and while staring into the abyss at a mountain of winter bills may cause some to baulk at the prospect, dealing with it all is never as bad as it first seems.

After all, the world does not owe anyone a living, if you want it, go and get it but be prepared to jump over the hurdles that maybe put in your way, Happy New Year, let’s hope it’s a good one.