Archant’s Digital Decoded: What you’ll learn at our free workshops (translated for humans)

PUBLISHED: 11:46 16 August 2019 | UPDATED: 15:39 22 August 2019

Tony Southgate.

Tony Southgate.


Archant’s Digital Decoded workshops offer a no-nonsense guide to SEO and more. Tony Southgate explains what you’ll learn at the free sessions.

It's always a good idea for a business to listen to its customers - and for this reason our Digital Decoded seminars this year are going to focus on SEO.

We claimed success last year with our Digital Decoded seminars, when over 300 delegates attended venues in North Devon, East Anglia and London to hear our no-nonsense intro to digital marketing.

Feedback since has been good, with delegates telling us that they want to know more about the sticky subject of search engine optimisation (or SEO). Therefore, suitably encouraged, we have decided this year's Digital Decoded will be around that subject.

You may be wondering how on earth we are going to cover such a huge, technical and nuanced subject - and you would be right.

SEO is vast. SEO is technical. SEO is detailed. SEO is secretive and insular and SEO has even been described as an art. So here's what we will talk about.

I have listed subjects so that those new to SEO (actual humans) understand what we will cover, followed by a tech version so that the SEO savants (possibly androids) among you realise we know our onions.

- What is SEO? To take advantage of the search results you need to understand how they work.

- What's the history of SEO and how is it different now? How the tactics you use need to change as algorithms and search results pages do.

- What your potential customers are doing online and how you can reach them. Understanding the user and what they want at every stage of the buying journey.

- How to take advantage of voice search. Alexa, what is voice search?

- What SEO in 2020 will hold? What will help you in the coming year to get found in search.

Digital Decoded workshops will be held at two venues:

Wednesday, September 25 - The Royal Beacon Hotel, Exmouth (8.30am and 11.30am)

Thursday, September 26 - Escot Estate, Ottery St Mary (8.30am, 11.30am and 2.30am)

For more information click here or call Tiffany Lewis on 01934 422568.

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