CUSTOMERS at Sidmouth’s British Heart Foundation (BHF) shop ‘saw red’ when they visited the Fore Street store on Friday, February 24.
Staff donned the colour in a bid to battle the UK’s biggest killer.
The outlet was among 550 across the country aiming to net cash through donations from customers to beat heart disease.
Heart-shaped badges with the caption “a little pin-a lot of love” were sold for �1.
Store manager Penny Brown hoped the day helped the shop raise around an extra �100 on the day.
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