Exeter sweet shop moves to Sidmouth

Mr Simms Sweet Shoppe franchisee Michelle Milton and Amanda Pearce

Mr Simms Sweet Shoppe franchisee Michelle Milton and Amanda Pearce - Credit: Archant

A ‘myriad of reasons’ has seen a franchisee relocate her quaint, Victorian-style confectionery store from Exeter to Sidmouth.

Michelle Milton became part of the Mr Simms Olde Sweet Shoppe story in 2011, opening in the city’s North Street.

After five very happy and successful years, she felt it was time to move on.

Michelle lives in Sidmouth, so moved her shop to Church Street and hopes to complement what already exists in the town.

As well as traditional sweets, it also boosts a wide selection of sugar-free treats, plus a huge range of vegetarian, gluten-free, organic and vegan confectionary.


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The first Mr Simms Olde Sweet Shoppe opened in 2004 and today there are branches around the world.

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