Mum’s the word as West Hill’s Emily swaps Hollywood stars for helping vulnerable
- Credit: Archant
A former PR manager has swapped a life mixing with A-list celebrities for a new venture helping elderly and vulnerable people closer to home.
Emily Hall, of West Hill, spent 10 years working in a high-flying career at Planet Hollywood, in London, where she organised private parties and looked after the likes of Elton John, Bruce Willis and Take That.
It was not until her elderly mother, who suffers from vascular dementia, was targeted by scammers that she realised how hard it is to help vulnerable loved-ones from afar.
Her mum, Susan Brewer, is now happily settled in Rose Lawn care home, in All Saints Road, Sidmouth, but Emily has not forgotten the feelings of helplessness when she was unable to help her.
Now settled back in Devon, the mum-of-three has launched Everyday Living Management (ELM) to offer a help-line to people struggling to cope with many daily tasks.
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Reminiscing on the work that provided the background to her current role, Emily said: “I saw about this new restaurant opening and it was owned by Bruce Willis, Sylvester Stallone and Arnold Schwarzenegger.
“I started off preparing music and videos before going on to become the PR manager. I used to look after all the celebrities when they came in. We had people like George Clooney and Will Smith.
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“I did the Smash Hits Poll Winners Party, looking after bands including Take That and I also did Elton John’s private parties. It was amazing, but it was a 24/seven job.
“While I was there, my mother was being frequently targeted by cold-callers and I felt very far away and could not really help her. That really started the ball rolling.”
When Emily was expecting her first child, she decided to move closer to her family in Devon, where she worked as an estate agent, before starting ELM.
She added: “When I moved, I helped my mum more and fought her corner. I just want to get a fair deal for elderly and vulnerable people. A lot of people have family far away and when I worked away I needed someone I could trust to help out.
“There are a lot of proud people who prefer to pay for a service.”
Contact Emily on 07770 884295, or visit: www.elmagency.co.uk