A start-up company looking to cut waste from agriculture has been set up in Sidmouth.

New Wave advises businesses big and small on how to minimise their environmental impact through consultancy and product supply.

Director Rob Bolton plans to use his 25 years’ experience in agriculture to help make the most of by-products and cut down on waste.

He started out on his family’s farm near Colyton before training in farm management in the home counties and returning to East Devon to manage an estate.

The qualified agronomist moved into waste management, recycling more than 100,000 tonnes of food and drink waste that would have gone to landfill to realise their nutrient and soil conditioning value.

He also offers advice on generating green power from waste through anaerobic digestion which ‘closes the loop’ on the carbon cycle.

“I decided the time is right to set up on my own and offer services to industry,” said Rob.

The Sidbury resident set up shop in Kennaway House for the ‘prestige’ it gives a new business.

For more information, call him on 07771 364606 or visit www.newwavesw.co.uk.