A popular Ottery shop will reopen with a new name 10 months after it was the centre of a massive fire.

The Pine Store, in Broad Street, will open its doors for the first time under its new name, Otter Furniture, on Saturday morning (July 27).

The shop has been closed since September 2018 after a fire started in the flats above the shop.

Owner Martin Shaw-Parrott, is also an Ottery firefighter, was called to the blaze at his shop alongside his son Kristian to stop flames spreading into nearby buildings.

Customers old and new will be able to take a look around on Saturday from 11am after an opening ceremony.

Mr Shaw-Parrott and his wife Lyn have asked Coles employee Jackie Parson to cut the ribbon after working at the neighbouring store for nearly six decades.

Mr Shaw-Parrott said: "We are delighted to be re-opening 10 months after the fire above the shop. We have taken the time off to redesign the look and feel of the shop, including a name change to Otter Furniture.

"Despite the name change the service will remain the same, with a focus on bespoke items made to the customers' specifications - items that you just can't find anywhere else.

"Throughout this whole experience we have been overwhelmed by the support shown by the people of Ottery. Not a day has gone by when we haven't been stopped by someone checking how we are getting on.

"There really is nowhere else we would rather have been at this time than Ottery St Mary.

"After lots of planning we are now delighted to be re-opening and showing off our new shop and look forward to welcoming customers, old and new, through the door."

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Fire rages through building in Ottery St Mary

First look: Inside Ottery's Pine Store building following major fire