Sidmouth Lifeboat coxswain urges people to take note of safety signs after another cliff fall on Sidmouth’s east beach.

This picture shows the moment a large cloud of dust appeared after another cliff fall crashed onto Sidmouth’s east beach.

The shot was taken by Guy Russell and took place around 4.30pm this afternoon (Wednesday).

The businessman and coxswain of Sidmouth Lifeboat took to social media to urge beach goers to take note of safety signs on the beach saying it was not worth the risk.

Guy said: “One day and I hate to say it someone will be in the wrong place at the wrong time.”

“It was a big cloud and it wouldn’t take much to hurt someone or kill them. A rock the size of a basketball would do some damage.

“Its been said before but its important to make people aware.”

Guy, of Jurassic Paddles Sports, said he saw people yesterday walking exactly where the debris fell, climbing over debris to cross back onto the beach.

He said: “I was watching with bated breath, thinking ‘what are you doing?’ It was mental.”

Last week East Devon District Council issued safety advice following a cliff fall on east beach at the end of July.

The spokesman said: ““Rockfalls and landslides are unpredictable events, occurring without warning, and can cause serious injury or death.

“Warning signs can be found in areas managed by East Devon District Council. The absence of a sign does not indicate there is no risk and you should always take care around the cliffs of East Devon, as all are made of soft rock and pose a cliff fall danger.”