Dozens of Sidmouth businesses turned pink on Tuesday to raise money for the Cancer Research UK charity.
Pink bras formed colourful bunting and was strung outside many shops alongwith pink balloons.
Mervyn Gratton, distinctive in a bright pink wig, performed a number of songs to shoppers passing by the Market Square and added to the funds being raised.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here