Pole the other one!

Sue Readman and Steven Kendall-Torry of Pure Indulgence announce the shop will reopen after a refit

Sue Readman and Steven Kendall-Torry of Pure Indulgence announce the shop will reopen after a refit as a pole dancing club on April 1st. Picture by Alex Walton. Ref shs 8789-14-14AW - Credit: Archant

GOOD-HUMOURED staff at a Sidmouth gift shop used the fact it was undergoing a makeover to play a saucy April Fools’ prank –saying it would reopen as a pole dancing club.

Sue Readman and Steven Kendall-Torry of Pure Indulgence announce the shop will reopen after a refit

Sue Readman and Steven Kendall-Torry of Pure Indulgence announce the shop will reopen after a refit as a pole dancing club on April 1st. Picture by Alex Walton. Ref shs 8801-14-14AW - Credit: Archant

Scores of passers-by near Pure Indulgence in Fore Street were this week intrigued and gobsmacked to see a poster in its papered-over windows asking for dancers to apply.

The tongue-in-cheek notice said experience was not necessary, written applications needed to have a photograph - and even suggested hopefuls could use a nearby lamppost as practice.

In reality, the store has undergone a revamp which was unveiled yesterday (Saturday, April 5).

Owner Steven Kendall-Torry said the emphasis will very much be on selling unique, unusual items and English-made furniture. There will not be a pole dancer in sight.


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Steven decided to play along with the prank after it was thought up by employee Sue Readman.

“It’s gone down very well,” he said. “We even had a letter through the door from someone applying for a position. It’s been received in good humour as intended.

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“A lot of people stopped and looked at it. We could hear them chuckling outside. I don’t think anyone fell for it.”

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