Sidmouth Lifeboat get tasty treat
PUBLISHED: 11:48 14 October 2011
Sea salt fudge sales raise £500 for Sidmouth Lifeboat
GETTING customers to put change into a collecting tin for Sidmouth Lifeboat proved frustrating for the franchisees of a Sidmouth fudge shop.
So Peter and Helen Crowe came up with an idea to raise money for the independent lifeboat charity and give their customers a tasty treat.
They introduced sea salt fudge at their Roly’s Fudge Pantry, Fore Street, 12 weeks ago and have already raised £500 for Sidmouth Lifeboat.
Peter said: “We have had the shop for just over a year and thought we would have a charity tin for them.
“It was very difficult to get customers to put change into it so I thought if I could produce a flavour and sell it for them, with a cut from us and the customer, it would be a significant contribution.”
He produced the sea salt recipe and offered a 50p donation to the lifeboat for every 100 gram bag sold.
“We started at the beginning of August and have had a lot of positive feedback. Other shops in the group are asking about it,” said Peter, who plans to come up with some other flavours for Sidmouth.
Helle Poulsen, manager at Roly’s Fudge Pantry, Fore Street, is pictured feeding Guy Russell, a crewman at Sidmouth Lifeboat, with a piece of the fudge.
She said: “The fudge is not very salty, it takes the edge off the sweetness and is very popular. People really like it.”
*Another Sidmouth shop came up with a cunning plan to help Sidmouth Lifeboat. See next week’s Sidmouth Herald.