ABIDE by our policies or else. That was the message to Santander bank from Sidmouth Town Council s planning committee, who refused its application for a replacement sign at Abbey, Fore Street, on Wednesday.

ABIDE by our policies or else. That was the message to Santander bank from Sidmouth Town Council's planning committee, who refused its application for a replacement sign at Abbey, Fore Street, on Wednesday.

Councillors questioned why East Devon District Council had allowed the current Abbey sign to be installed on a listed building in the town's conservation area.

Councillor Simon Pollentine said the existing fascia appeared to be metal.

"They say they are replacing like with like. This is where our desire to influence materials on listed buildings is coming up against a big juggernaught," he said.

"Just because it was incorrect before I think we should make a stand on this and refuse it," said Councillor Mary Jolly.

Town clerk Trina Jarrett said she had spoken to the district conservation officer and was concerned that if it was refused, the council could face the challenge of a costly appeal from a large corporate company.

However, councillors were undeterred.

"You have got to remember we persevered with Clinton Cards and in the end got to what the policy of the town is," said Councillor Peter Sullivan.

"They put up a plastic sign and three or four times it went back and forward to them and in the end they came back and we have now got the correct materials.

"I can't see how Santander is going to be any different. A company that big will probably have different types of signs for different High Streets on which they trade."

Councillor Graham Liverton said it was right to stick to the policy.

"Either we mean business or not. Where signs are concerned we will never change them," he said, adding: "Sometimes shops have to do what they are told. It is time the rot stops.